CPMA’s Half Your Plate program (a replacement for the 5-to-a-day program) site just wasn’t getting any traffic. They came to EnvisionUP looking for a way to really reach consumers with their message: that healthy eating can be delicious and easy.
EnvisionUP analyzed the traffic patterns to determine where users were being lost. We also did a thorough investigation into the needs and wants of the target users. The resulting new site structure makes Half Your Plate’s great content very findable in either official language. A recipe search and recipe category tags make healthy meal planning easy. Two-way interaction with users is facilitated with recipe comments, a “submit your recipe” form and social feeds.
The result? Site traffic is up 1000% over the previous year and traffic continues to grow.
Now that’s more like it!