Dr. HVAC provides residential and commercial HVAC services for customers in the Greater Toronto Area. Since 2008, they’ve made it their mission to be the friendliest, most professional HVAC experts in the Toronto area. With over 900 positive Google reviews, it’s safe to say they’re meeting their goal.
Previously, Dr. HVAC was using a marketing provider that used SEO tactics Google doesn’t favour— including backlinks from low quality sites and keyword-stuffing over optimization.
The website itself lacked a structure that was easy to follow, and the content wasn’t useful to bring in new prospects.
A website and strategy overhaul that put the focus on quality over quantity.
Working with the Dr. HVAC team, we focused on bringing the website up to the quality that the brand deserved. We changed SEO tactics to focus on quality over quantity, and made structural changes to the website in order to help new leads find what they’re looking for.
- Ongoing link outreach to build high quality, authoritative links from reputable websites.
- Optimization of Google Business Profiles and configuring a review acquisition program with ongoing reputation management.
- Working with the Dr. HVAC team, we rewrote the majority of the website.
- We created a new blog that covered topics around common problems homeowners would be searching for.
With enhanced visibility on Google, new leads started pouring in from online forms and phone calls. The site has many keyphrases that rank within the top 10, and over 5k keywords showing in the top 100 rankings in Canada.
Most importantly, Dr. HVAC has experienced consistent, year-over-year growth, outranking several other big names in the industry.
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