Laurysen is an established business with over 45 years of quality manufacturing and retail experience. They had tons of great information on their product line and service offerings for customers who were ready to purchase. But prospects who were at the beginning of the buyer’s journey were left empty handed. As a result Laurysen was missing out on an entire section of their market: future customers.
That’s where EnvisionUp came in. We worked with Laurysen to create a new website and a content marketing system that allows them to continuously provide useful information and educate their customers at every step of the buying process.
Since adding more educational information for buyers at the beginning of their journey, Laurysen’s organic traffic from Google has increased year-over-year. They’ve also enjoyed success on platforms like Houzz, earning the Best of Houzz award with over 100,000 shares in 2016.