Ottawa Cancer’s old site was pretty good – once. But it was past time for an overhaul.
EnvisionUP analyzed their donor funnels and decided that it was time to simplify. We put the spotlight on the difference that Ottawa Cancer is making.
We also made the new site easy to update while keeping the important bilingual functionality. A redesign of the calendar and events listings makes information more engaging and easier for users to find and share. Overall the new site was well received by users with a 13% reduction in bounce rate and the average user spending 25% more time per session and visiting 17% more pages!
According to Sara Gill, “We are extremely satisfied and happy to be working with their motivated team.”