SEO & Marketing Blog

Cooking dinner is by far one of my favourite things to procrastinate on (second only to the exciting task of cleaning up afterwards), which is why I occasionally find myself feasting on the delightful culinary stylings found in the supermarket’s frozen food section. Being inquisitive, I’ve even been known to actually read the ingredient list as I anticipate my upcoming demonstration of microwave mastery.

The fear of failure or not being the “best” at something can sometimes paralyze even the best laid plans. This is especially true in the field of technology where stars are born virtually overnight. Do yourself a favor and get over it.

Everyone is on board when it comes to upgrading your website but just thinking about moving your current website to a new platform probably has your head spinning. You’re hiring professionals to deliver a great looking website with an easy to use CMS, but that’s just the beginning.

From mailing lists to client surveys, everybody wants to beef up their customer data. Getting customers to fork over sensitive information is no small feat, and (as with anything) some ways are better than others.

Many businesses seem to operate using the parent/child dynamic within their organizations. While parents impose limitations on their children to protect them, businesses seem to do it out of a deep-seated misconception about competency or possibility.

It happens to every organization: there comes a time when an old website becomes so out of date and disorganized that it actually starts to hurt your image.

What did you do this morning? Chances have you ingested some caffeine, (hopefully) brushed your teeth, and set upon your inbox before you even crossed the office threshold.

Web content writing is never done. If you’ve been entertaining a “set it and forget it” mindset, it’s critical to start making the time to refresh your content. After all, your site is your online pitch, and if you aren’t talking to your audience effectively you can bet you’re losing users out of sheer frustration. But where to start? Before you log into your CMS and make changes, it pays to analyze your site for content ROT, or content that is: Redundant, Outdated or Trivial.

So, just what is this cloud thing anyway? and what's so new about it? Not much. The Cloud is just a large scale commercialized version of what we were doing in the age of the mainframe computer. Fantastic, now we know what it is, but what's it good for?

In “The Thank You Economy”, Vaynerchuk tells the story of that success and explains how to make social media work for your business.

Apple recently unveiled iOS 7 and it has the design community buzzing - in fact there will be hundreds of articles on the topic by the time I have completed mine. So, what's all the fuss about?

The W3C maintains a list of freely accessible “standards” for browser makers to follow - think of it as if every off brand Lego manufacturer suddenly had free access to Lego’s patented design.