SEO & Marketing Blog

Instinctively, we always seem to focus our efforts on driving more sales or getting more website leads. But your website should be doing even more.

As you may know, a web developer is someone who writes code. On a typical website build, a web developer's time is just a small part of the overall work, and there are many other players that are involved in a web design project.

Web Browsers all do the same thing, right? How much different can Internet Explorer, Firefox, Safari and Chrome be from each other?

Many organizations have something great to offer but have difficulty getting people excited about it. “Enchantment” offers a complete road map for getting the world to fall in love with what you do.

Many who have tried sending out newsletters may have noticed that some were more successful than others.  Design, content and the quality of your subscriber list are all factors that determine success, but there is one unsuspecting and seemingly trivial attribute that can make or break your campaign... the Subject line... but how can you get it right?

Your greeting area is strategically designed to match your corporate colours and your magazines for guests are continually replaced. You go crazy when the cleaners miss a spec of dust or things are left out of place. You believe a good first impression means everything. Or do you?

The content team has analyzed your user groups and writing killer copy that will definitely convert. Now is the day: website launch day. Your baby is finally ready to leave home! You may have the keys to your new website, but you also have a problem. You have no style.

Leo started a website back in 2007 and has enjoyed an incredible amount of success ion the blogosphere. So much so that his blog was ranked by Time magazine as one of the Top 25 blogs in the world with about 200,000 readers! I had a great chat with Leo about his blog and all things zen!

Websites are the primary communication medium for most businesses today, but we forget a website, just like other mediums, has restrictions. So how do we keep Sue from Marketing, Mohammed from HR, and Jeff in Customer Support happy, all at once?

Google is still one of the biggest drivers of business online. Getting that number one ranking is a goal for many business owners. How do you get to the top of the search results?

I was very fortunate recently to have David Heinemeier Hansson agree to do a short interview with me.

I am fortunate enough to work in a business where it is not always necessary for me to meet my clients in person, so I decided to take advantage of some of the great tools out there and try to have more remote meetings.