Internet Marketing

Are you selling to your customers? Or are you offering value? Learn the difference and why it matters.

When people are researching online, they work fast. They’re not reading for fun. In order to get the right message across, your site needs to quickly answer 6 important questions. Learn the 6 P's of website success here.

Is your website mobile ready? Learn why this matters and what you can do to prepare for Google's update.

With so many free and powerful programs out there, it's easy to believe that you can do all your internet marketing yourself. The trouble is that it requires a lot of time and dedication to become an expert. So, should you handle all your marketing?

Are your marketing campaigns ending up in spam folders or instantly deleted? Here's how you can change the direction of the tides.

If you’re a business or organization sending automated emails in Canada, to anyone in Canada, or to anyone who might read it in Canada, CASL will change how you do things.

Marketing, as we know it, has changed forever. I remember a time when it all depended on your Yellow Pages ad. You would work your butt off to get that ad done just in time, then wait for the phone to ring - or not. But things are very different now.

If you listen closely, you can almost hear it: the collective wails of all the website owners out there who’ve experienced an ongoing drop in search engine ranks.

Most business owners know that Google will rank your site higher if there are a lot of links to it. This is because a link is considered a vote for the quality of the content. But since the Penguin search engine algorithm updates last year, people are wary about any sort of link building campaigns. They should be.

For most organizations, Twitter is a good bet. Are you one of those hard-working people who’s ready to go on Twitter but are not sure what to do? If so, here are some pointers to help you join the thousands of organizations that are making Twitter work for them.

So you want a shiny new infographic to impress your audience? That’s a great decision, as they’re both popular and effective. In this post I’ll be sharing the five essential elements to making your infographic a success.

As you probably already know by now, Google is rewarding useful content in its search engine rankings. That means that you need to be creating new content that helps your audience and adding it to your website regularly. Considering that you already have an organization to run, that can seem like climbing a mountain!