Internet Marketing

Amazon sued Perplexity for letting its AI assistant shop without permission, marking the first major legal battle over agentic commerce. With AI-driven retail traffic up 4,700% year over year, this lawsuit will determine whether businesses can still control how customers find them. Here's what it means and how to prepare.

Server errors hurt more than user experience; they can remove your pages from Google entirely. Here's what happens during downtime, what WordPress issues cause problems, and how to protect your rankings.

Your customers are using ChatGPT and Google AI to find service providers, but most never click through to websites. Here's how to show up in AI search results and capture those customers before your competitors do.

Most AI projects fail because businesses automate chaos instead of efficiency. Here's why your processes matter more than the actual technology… and what to fix first.

Learn about how content decay can negatively impact your website as well as how to detect, analyze and fix this issue.

Find out why an Apple Business Connect account is crucial for any business as well as how to properly set one up.

You’ve decided that 2024 is the year to invest in SEO (search engine optimization) to bring in more donors or customers through Google. But what does an SEO actually do? Knowing the answer will help you decide who to partner with.

The way to attract new customers in today’s world is to market to them online. After all, that’s where most people are looking for these days. We have some HVAC marketing ideas that will help your company become more visible on the web.

You may have received Google’s email with the ominous title [Action Required] Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDPR)

Smart business owners make sure their online reviews are answered quickly. The reason? Your next customer is reading your reviews right now: as of 2015, 92% of customers use online reviews to make purchasing decisions. That's why it's important to respond to the good and the bad.

Are you unsure how your website works, or just don't have the time to spend trying to find the right process? Our re-training sessions will reteach you, and anyone else who needs to know, the basic features of your website and how to use them.

Laurysen Kitchens was in a rut when it came to attracting customers in the awareness stage. So they took a ‘go where the market is’ approach. Learn how this change in their marketing strategy lead to their photos being shared over 100,000 times around the world.