Internet Marketing

Most business owners know that Google will rank your site higher if there are a lot of links to it. This is because a link is considered a vote for the quality of the content. But since the Penguin search engine algorithm updates last year, people are wary about any sort of link building campaigns. They should be.

For most organizations, Twitter is a good bet. Are you one of those hard-working people who’s ready to go on Twitter but are not sure what to do? If so, here are some pointers to help you join the thousands of organizations that are making Twitter work for them.

So you want a shiny new infographic to impress your audience? That’s a great decision, as they’re both popular and effective. In this post I’ll be sharing the five essential elements to making your infographic a success.

As you probably already know by now, Google is rewarding useful content in its search engine rankings. That means that you need to be creating new content that helps your audience and adding it to your website regularly. Considering that you already have an organization to run, that can seem like climbing a mountain!

Pseudo-experts can be hard to spot; they often look and act just like the real thing. But there can be consequences if you hire one to build your website or run your marketing campaign. It’s important to discover if you’re working with a pseudo-expert as soon as possible. But how do you tell?

If you want your website to rank higher in organic search results on Google, you may be wondering what works and what doesn’t. The short answer is to write real content that your audience can use. But what does that mean?

From your latest Twitter or LinkedIn review to your most recent Facebook update, many of us are striving to be noticed. After all, according to a new study, you only have a small amount of time to be relevant (80 minutes to be exact); so more is more, right? Not exactly. While you may only have a limited time to be relevant in the social media world, in the search engine world, you can technically be visible forever.

From the polish of your shoes to the make of your phone, we are constantly being judged by our peers based on outward appearances; and a professional website is no exception. In an online world, your website is more than just your storefront, it’s your brand identity.

“Even if you’re not self-employed, your boss is you. You manage your career, your day, your responses”, says Godin. We learned to go along with it, changing ourselves as needed to fit in with whoever was offering the carrot. As a result, we became so afraid of taking risks and especially of failure, that we’re becoming a society of square pegs trying to jam ourselves into round holes. Why is this a problem? Because unhappy people will never be as productive or impactful as those who are engaged in a labour of love. Godin shares an Einstein quote to drive his point home: “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing it is stupid.” So, how can you ensure you stand out as exceptional?

A frequent question I’ve had from many clients over the years has been “what is a good conversion rate?”. This is a difficult question to answer for many reasons. Before I dig into why that is exactly, lets talk about what a conversion rate is.

Since joining Envision in 2008, I've been witness to an email revolution. The days of dull, text-based emails have given way to rich, comprehensive campaigns, powered by email marketing services like MailChimp, that not only make it easy to send great looking emails, but are also fun too.

In our quest to make everything ‘better,’ we sometimes manage to muddle up a perfectly good design or overcomplicate an easy-to-grasp concept.