SEO & Marketing Blog

In the website context, the “Jabberwocky” is a collection of code on your website that is collectively “smelly”– that is code which, while it may not actually be broken (the website does what its supposed to) but is riddled with design flaws. So, how will this affect your website?

Todd had the pleasure of chatting with CRM (customer relationship management) guru Brent Leary, who was kind enough to offer his expertise and insight on CRM and what it means (and can mean) for small to medium-sized businesses.

When was the last time you received amazing customer service? Service that really made you say “wow!”? It doesn’t happen as often as it should.

“Even if you’re not self-employed, your boss is you. You manage your career, your day, your responses”, says Godin. We learned to go along with it, changing ourselves as needed to fit in with whoever was offering the carrot. As a result, we became so afraid of taking risks and especially of failure, that we’re becoming a society of square pegs trying to jam ourselves into round holes. Why is this a problem? Because unhappy people will never be as productive or impactful as those who are engaged in a labour of love. Godin shares an Einstein quote to drive his point home: “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing it is stupid.” So, how can you ensure you stand out as exceptional?

So, instead of promoting the old carrot and stick culture amongst your employees, why not learn from the Danish and smart CEOs and really examine your culture? Sure, most companies will continue to operate on the old management models (obviously with some success or they wouldn’t be doing it) but that doesn’t mean they’re right.

A frequent question I’ve had from many clients over the years has been “what is a good conversion rate?”. This is a difficult question to answer for many reasons. Before I dig into why that is exactly, lets talk about what a conversion rate is.

most companies might view “water cooler talk” as detrimental to an efficiency objective, Xerox has capitalized on storytelling by creating a system to store and transfer knowledge. And more importantly, to their success.

Since joining Envision in 2008, I've been witness to an email revolution. The days of dull, text-based emails have given way to rich, comprehensive campaigns, powered by email marketing services like MailChimp, that not only make it easy to send great looking emails, but are also fun too.

In our quest to make everything ‘better,’ we sometimes manage to muddle up a perfectly good design or overcomplicate an easy-to-grasp concept.

One of the most important lessons we've learned when it comes to customer experience is that an unhappy client is an incredibly valuable asset. Their feedback is a reality check for us. It's a litmus test for everything we do as a team, from the initial planning phases to the live launch of a completed project.

There are two types of leaders: those who take away energy (or diminishers) and those who create energy (or multipliers). Sounds simple right? As you read on, you will probably find yourself leaning slightly towards the “take away energy” style of leader. I read a book that goes into great detail about how you can change that.

We “Cloud” because the Cloud solves problems whose solutions were traditionally tricky, expensive or both. Typically, the problems solved by the Cloud tend to have one thread in common: they are all, in one way or another, problems of scale.