SEO & Marketing Blog

For most organizations, Twitter is a good bet. Are you one of those hard-working people who’s ready to go on Twitter but are not sure what to do? If so, here are some pointers to help you join the thousands of organizations that are making Twitter work for them.

So you want a shiny new infographic to impress your audience? That’s a great decision, as they’re both popular and effective. In this post I’ll be sharing the five essential elements to making your infographic a success.

As you probably already know by now, Google is rewarding useful content in its search engine rankings. That means that you need to be creating new content that helps your audience and adding it to your website regularly. Considering that you already have an organization to run, that can seem like climbing a mountain!

As a UI (user interface) website developer, I’d be lying if I said I don’t yearn for the days when websites were created with one medium in mind: the desktop computer. Back in the good old days, testing meant checking on just a handful of browsers - not multiple smartphones, tablets and desktops. But times have changed, and the web has changed along with them.

Pseudo-experts can be hard to spot; they often look and act just like the real thing. But there can be consequences if you hire one to build your website or run your marketing campaign. It’s important to discover if you’re working with a pseudo-expert as soon as possible. But how do you tell?

As your competitors freshen up their web experiences, you may be thinking of doing the same. To help you understand what’s happening and why, I've created a list of the top 3 trends that will dominate in 2014.

If you want your website to rank higher in organic search results on Google, you may be wondering what works and what doesn’t. The short answer is to write real content that your audience can use. But what does that mean?

UXCamp Ottawa gave the Envision team a chance to take a deep dive into the heart of user-centred design. This past weekend (November 9 - 10), over 400 people from around the world came together at the Museum of Civilization to learn, share and connect.

From your latest Twitter or LinkedIn review to your most recent Facebook update, many of us are striving to be noticed. After all, according to a new study, you only have a small amount of time to be relevant (80 minutes to be exact); so more is more, right? Not exactly. While you may only have a limited time to be relevant in the social media world, in the search engine world, you can technically be visible forever.

Not too long ago, typography choices were limited to web safe fonts. If you wanted to use an alternate font, these were usually encapsulated in graphics, or employed elaborate Flash (SiFR) or JavasScript (Cufón) techniques to make such rendering possible; this is not the case anymore!

From the polish of your shoes to the make of your phone, we are constantly being judged by our peers based on outward appearances; and a professional website is no exception. In an online world, your website is more than just your storefront, it’s your brand identity.

Today, websites like Wikipedia, Word Press, and Amazon are bringing a whole new meaning to the concept of relying on others to help you reach your goals. In the digital age, friends are not so much “friends” as they are collaborators, and these collaborators are generally anonymous strangers motivated by either a small sum of money or a desire to contribute to a shared project. sites like Word Press and Wikipedia are proving that a community of virtual strangers can effectively collaborate on a project which contributes to a greater good.