EnvisionUP’s own web marketer/writer Jennifer Priest was recently interviewed on top content marketing blog MediaShower. MediaShower is an awesome content writing and promotion service all in one. They’ve had content showcased on big league sites like BusinessWeek, the New York Times, MSNBC and Fox News – so you know we’re pretty thrilled!
MediaShower approached us while searching for top marketers who focus on home service businesses. As you may know, it can sometimes be difficult to market these businesses because you often have to both convince people they need the service AND that they should get it from you.
Plus, many of these businesses are considered “boring” by a lot of consumers and marketers alike. You know the businesses we mean: anything where you sell a grey box or anything that isn’t a spaceship, in a bathing suit, or covered in sparkles. Examples include plumbing services, heating and cooling, movers – that kind of thing.
Luckily, that’s not how we feel about service businesses. Heck, we’re Canadian, so we think anyone who can get the furnace going again is a bona fide hero. That’s one of the things we love about marketing home service businesses: they provide essential services we all count on, and often take for granted. When working on content for these sites, you really need a combination of respect and imagination. We are also well aware that competition in these markets is fierce.
In the MediaShower article, Jennifer goes into more depth about the marketing challenges that service based businesses face and how to overcome them. She explores content marketing ideas that work for home service providers, and how to find new ones.
If you’re an owner or employee of a home service business trying to reach out to customers on your own, Jennifer provides a list of “Dos and Don’ts” to get you started.