GDPR and the New Google Analytics Data Retention Period Explained (in Simple Terms!)

Businesses rely on Google Analytics to guide decisions about their websites. But Google has just announced that they have some new rules about storing data, and that data will now automatically expire. You may have received Google’s email with the ominous title “[Action Required] Important updates on Google Analytics Data Retention and the General Data … Continue reading GDPR and the New Google Analytics Data Retention Period Explained (in Simple Terms!)