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Before you can decide which to use, it’s important to understand the differences between the three major ways email gets delivered to your inbox as well as the pros and cons of each service.

You have a brand new product. It’s something that will change the way people do business, and in your heart, you know everyone is going to want it. So you open up Outlook and send out an email [...]

When you deal with hundreds of people on a daily basis, it’s always possible that somebody’s just not going to like what you’ve done for them. It’s an unshakeable law of the universe. [...]