Before you can decide which to use, it’s important to understand the differences between the three major ways email gets delivered to your inbox as well as the pros and cons of each service.
Just in time for Canada Day, the new CASL kicks into gear on July 1, 2014. Anyone who’s been adding email addresses to their newsletter lists from random sources has set their panic mode to “maximum”. That’s because the rules are changing and soon you will no longer be able to pad your email list with addresses from things like purchased lists.
If you’re a business or organization sending automated emails in Canada, to anyone in Canada, or to anyone who might read it in Canada, this will change how you do things. The fines for getting on the wrong side of this law are pretty exciting too: up to $10 million for a business.
The panic mode kind of makes sense now, doesn’t it? Luckily there’s a 3 year transition period during which implied consent is OK – more on that below. If you’ve been taking the high road, however, and already use a subscription system that uses an active opt-in, you’re more or less in the clear.
Since joining Envision in 2008, I’ve been witness to an email revolution. The days of dull, text-based emails have given way to rich, comprehensive campaigns, powered by email marketing services like MailChimp, that not only make it easy to send great looking emails, but are also fun too.
Needless to say, I’ve learned a thing or two about optimizing campaigns for both viewability and deliverability. Here are some basic tips that anyone can use, from a total newbie to a seasoned designer.
What did you do this morning? Chances are you ingested some caffeine, (hopefully) brushed your teeth, and set upon your inbox before you even crossed the office threshold.
Chances are also that you repeat this routine most every day. Daily routines or “rituals” are extremely common for the average working professional. As author and businessman Tony Schwartz points out “rituals … (are) highly specific behaviors, done at precise times, so they eventually become automatic and no longer require conscious will or discipline.” Certain rituals (like kissing your wife goodbye or locking your door when you leave the house) are innocuous, but some behaviors are doing you more harm than good.
A few years back the NY Times published an article on the negative impact email is having on our economy.
According to an Intel funded study, a typical office worker checks their email more than 50 times a day and that the annual cost on lost productivity in the US is $650 Billion! There have been many other similar studies commissioned with almost identical findings. Are you in the trap like so many other office workers? Are you an email, iPhone/Blackberry addict?