Are charities getting the most out of their social media?

The state of the Canadian web nation (SON report) is the largest Canadian survey of its kind: over 500 charities across Canada participated. The survey asked 26 questions about everything from website strategy and revenue tracking to metrics and digital fundraising activities. This much-needed fact finding report was produced by Fraser Green, Holly Wagg and myself and the results were astounding, with Holly calling it The embarrassing state of the web nation.

The phrase “a social media-friendly website” shouldn’t just be an item on a checklist. I believe most people agree that allowing your web users to share information on social media is important. Likewise, I feel most people understand that engaging on social media can drive visitors back to their website.

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