HVAC Marketing Expert Jennifer Priest Featured on MediaShower

Jennifer Priest

EnvisionUP’s own web marketer/writer Jennifer Priest was recently interviewed on top content marketing blog MediaShower. MediaShower is an awesome content writing and promotion service all in one. They’ve had content showcased on big league sites like BusinessWeek, the New York Times, MSNBC and Fox News – so you know we’re pretty thrilled!

MediaShower approached us while searching for top marketers who focus on home service businesses. As you may know, it can sometimes be difficult to market these businesses because you often have to both convince people they need the service AND that they should get it from you.

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Stop Selling to Your Customers

Think back for a second to the last time you did a Google search. Were you looking for an actual business or were you searching for more general answers? It’s estimated that 80% of online searches are information queries made by people trying to solve a problem.

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The 6 P’s of Website Success

In all the articles I’ve read about website design I’ve noticed that there’s one topic that isn’t mentioned much. Sure, there’s lots of talk about making it easy to explore the site and find information. There’s no shortage of articles about ways to make a site look uncluttered and even beautiful.

But the most important thing your business website must have is that it has to make it very clear what you actually do. That’s because your visitor has a decision to make: whether you are the person they want to do business with or not. And they can make that decision in less than a second – 50 milliseconds to be exact.

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SEO 101 For CEOs – What Does an SEO Actually Do?

CEO

You’ve decided that 2015 is the year to invest in SEO (search engine optimization) to bring in more donors or customers through Google. You’ve issued an RFP and now have dozens of proposals to review. But, as a non-expert, how do you determine which partner is the best one to choose? This brief guide will give you the answers to some of the questions you may have been too embarrassed to ask.

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Are charities getting the most out of their social media?

The state of the Canadian web nation (SON report) is the largest Canadian survey of its kind: over 500 charities across Canada participated. The survey asked 26 questions about everything from website strategy and revenue tracking to metrics and digital fundraising activities. This much-needed fact finding report was produced by Fraser Green, Holly Wagg and myself and the results were astounding, with Holly calling it The embarrassing state of the web nation.

The phrase “a social media-friendly website” shouldn’t just be an item on a checklist. I believe most people agree that allowing your web users to share information on social media is important. Likewise, I feel most people understand that engaging on social media can drive visitors back to their website.

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Are you ready for the April 21st Google bombshell?

Google recently sent waves through the SEO community by announcing on the Google webmaster blog that they would be updating their mobile search rules to favour sites that are compatible with mobile devices effective April 21st, 2015.

This means that as of April 21st if your website is not mobile-friendly you could see a major drop in mobile traffic.

Google’s move makes sense: their users want it. According to recent research, around 80% of internet users own a smartphone. And obviously a smartphone user is going to be much happier when they are served a phone-friendly page. Google is likely also motivated by the fact that last year mobile traffic eclipsed desktop traffic in what Search Engine Watch called “the biggest shift since the internet began.”

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How to find the perfect website donation system

Many of our nonprofit and charity clients reach out to us when they are looking for a donation system. As someone who has led many projects like this, I am always happy to help.

The challenge is that there are literally hundreds of systems in the marketplace. While I may have my own favourites, they may not necessarily work for your organization’s needs and budget.

The solution? Ask the right questions.

I learned this lesson a few years ago, when it was time to replace our CRM (customer relationship management software). I was blown away by the huge array of options available but found it challenging to choose the right CRM.

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4 Free Tools to Help With Personal Productivity

working remotely

It’s spring finally! The flowers are starting to pop up. It’s also time for many of us to begin the annual process of spring cleaning.

Why not do the same with your business information? Today I’m going to showcase four free tools (and one low cost tool) that I use daily to help me manage the information, to dos and obligations I have to my family, friends, businesses, organizations and myself.

When my eldest son was born, I knew I had to make some changes in my life and become more efficient if I wanted to have some semblance of a sane life. I also knew I needed to have access to information anywhere – home, the office, or on the road.

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The Heartbleed Easter Egg

Easter Egg

Unless you’ve been living under a rock the past few weeks, you’re well aware of the Heartbleed virus and that over 60% of websites were affected by this virus.

I like to think of myself as an optimist and would like to explore this issue from a totally different perspective: the positive side. Yes, there is one!

These positive thoughts started to come to me as I was reviewing which passwords I needed to reset – for both myself and my clients. I probably had to update about 30 different personal accounts for everything from Gmail to Instagram, Netflix and MailChimp.

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Heartbleed Complete List of Previously Vulnerable Sites

On April 3, 2014 Riku, Antti and Matti at Codenomicon and Neel Mehta of Google Security discovered a bug in OpenSSL. They immediately reported the bug to the NCSC-FI and the OpenSSL team. The internet has been flooded with speculation and multiple partial lists of vulnerable sites since then.

Our team at Envision have reviewed the various vulnerability lists to come up with a master list of sites that have been affected (and patched). It is highly recommended that you change your password for any of the sites below.

Please note that just because a site is on the list, it does not mean your personal information was necessarily vulnerable. Because the bug was reported to the industry before it became public knowledge, most of the patches were put in place before anyone had a chance to do anything bad. It pays to be careful – just in case.

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