Most organizations have heard the term “SEO” – search engine optimization. But they often don’t know what that term means, especially in 2016, let alone how to incorporate it into their new site design.
In this guide, I’ll explain the essentials and provide you with a checklist so you can ensure your new site works as well for Google and Bing as it does for your users.
Just in time for Canada Day, the new CASL kicks into gear on July 1, 2014. Anyone who’s been adding email addresses to their newsletter lists from random sources has set their panic mode to “maximum”. That’s because the rules are changing and soon you will no longer be able to pad your email list with addresses from things like purchased lists.
If you’re a business or organization sending automated emails in Canada, to anyone in Canada, or to anyone who might read it in Canada, this will change how you do things. The fines for getting on the wrong side of this law are pretty exciting too: up to $10 million for a business.
The panic mode kind of makes sense now, doesn’t it? Luckily there’s a 3 year transition period during which implied consent is OK – more on that below. If you’ve been taking the high road, however, and already use a subscription system that uses an active opt-in, you’re more or less in the clear.
“Umm, I think you’d better take a look at this,” a team member says.
You go to their screen and read, and you can’t believe it. A customer has posted a hateful review of your business online. It’s utterly vicious, and you have to sit down because you feel like the nausea and fear are going to make you pass out.
Even if you don’t have an ecommerce store, you may find your business’ name popping up on Google Places, Yelp, Homestars, and dozens of customer review sites just like them.
There are a lot of important things that go in the leadership toolbox. Qualities like brilliant insight, superior strategic ability, and the willingness to stay in the trenches with your team will all earn trust and respect.
Some people, however, seem to effortlessly command attention – they have natural star power that makes people want to pay attention and follow their lead.
Charisma can make the difference between being heard and being ignored, and it’s an important quality that can save time, energy, and frustration. It’s a quality that many salespeople and executives seek. I believe it’s also an essential component of effective communication.
If you listen closely, you can almost hear it: the collective wails of all the website owners out there who’ve experienced an ongoing drop in search engine ranks.
Ever since Google’s Penguin search engine algorithm updates in May and October of 2013, the world of search engine marketing has changed.
Penguin did several things, but its main focus was to hit spammy link-building practices, and hit them hard. It’s easy to see why Google targeted this: their job is to show people meaningful search engine results. Artificially inflating your rank by adding links to your site on link farms is not in line with that goal.
Most business owners know that Google will rank your site higher if there are a lot of links to it. This is because a link is considered a vote for the quality of the content.
But since the Penguin search engine algorithm updates last year, people are wary about any sort of link building campaigns.
They should be. After the Penguin updates, search engine rankings for many sites instantly plummeted, prompting owners to start learning how to disavow toxic links in Google Webmasters. Organizations caught in this kind of tailspin realized that the cheap offshore company they hired to get their site linked on hundreds of directories may have been choosing some questionable places for those links.
In 2011, the regulations relating to the Accessibility For Ontarians With Disabilities Act (AODA) started kicking in, and since then the Envision team has been answering a lot of questions from clients who are concerned about making their sites accessible.
Everyone agrees that making sites more accessible is a good thing, it’s just that most people have a hard time understanding what an “accessible website” means.
It’s easy to see why – even the Ontario government doesn’t make it really clear what counts as an accessible website. They reference the W3C (World Wide Web Consortium) standards. Have you ever tried clicking on the W3C accessibility standards guide? One of our developers printed it out once, and it makes a telephone book look like a light read. I’ve included these links at the bottom of this post so that you can see for yourself.
As you probably already know by now, Google is rewarding useful content in its search engine rankings. That means that you need to be creating new content that helps your audience and adding it to your website regularly. Considering that you already have an organization to run that can seem like climbing a mountain!
But it doesn’t have to be. In fact, if it’s organized it can be more like your morning workout: something that you make a bit of time for every day that helps you perform better in the long run.
If you want your website to rank higher in organic search results on Google, you may be wondering what works and what doesn’t.
You may have heard some scary rumors about SEO not working anymore. You may even have heard about a bunch of animals stampeding around Google’s search engine formulas lately – principally a penguin, a panda, and a hummingbird. What’s an honest site owner to do?
The short answer is to write real content that your audience can use. But what does that mean?