Before you can decide which to use, it’s important to understand the differences between the three major ways email gets delivered to your inbox as well as the pros and cons of each service.
When you deal with hundreds of people on a daily basis, it’s always possible that somebody’s just not going to like what you’ve done for them.
It’s an unshakeable law of the universe. You could be the nicest, most thoughtful person in the world; your hobbies could include nursing injured baby penguins back to health, but I bet you there’s somebody somewhere who’s mad at you.
At Envision, we like to send out quick little surveys to our clients every once in a while. If you don’t think anyone actually reads these things, think again: we read it all. We work hard to deliver and craft a unique and ever-evolving customer experience, and your input is a huge part of that.
You have a brand new product. It’s something that will change the way people do business, and in your heart, you know everyone is going to want it.
So you open up Outlook and send out an email blast to the hundreds of contacts you have made over the years of doing business.
You wait… and wait… and after a while, you get the sneaking suspicion something has gone wrong. Terribly wrong. Nobody has called. Nobody has replied. Nobody knows your product exists. It is as if all those emails went spiraling into a black hole, never to return. This is actually not too far from the truth.