A letter to friends and customers of Envision Online Media Inc.

Posted on April 3, 2012 by Todd Jamieson

Northcore Technologies and Envision Online

Dear customers and friends of Envision Online Media Inc.:

As you may have read online, yesterday Envision was acquired by Northcore Technologies Inc. (TSX:NTI)(OTCBB:NTLNF). I wanted to give you a quick update on the transaction and how it affects your dealings with Envision Online Media Inc.

First of all, I can assure you that things will remain business as usual here at Envision. We will continue to focus on the same markets and services we have all along. Northcore doesn’t want to “mess with a good thing”, and the contract guarantees our independence. In the agreement, all of Envision’s current staff, systems, processes, target market, pricing etc. will remain the same for the foreseeable future. I will still be here at the helm, as I have a two year+ contract as President of Envision, and I intend to honour it 100%.

As you can imagine, this was a very big decision for me. When you found a business, it’s “your baby”, as they say. But after numerous discussions with the COO (Jim Moskos) and CEO (Amit Monga), I felt there was a very strong culture fit, and decided that the best thing for “my baby” was to allow it to grow up and head off to university, so to speak. This deal will give Envision access to additional resources that will allow us to grow and get even better!

Northcore Technologies provides enterprise level software products and services that enable its customers to purchase, manage and dispose of capital equipment. Utilizing award-winning, multi-patented technology, as well as powerful, holistic Social Commerce tools, Northcore’s solutions support customers throughout the entire asset lifecycle. Northcore also owns 50 percent of GE Asset Manager LLC (a joint business venture with GE) and holds a substantial intellectual property portfolio. Based out of Toronto, they work with brands like Kraft, Home Hardware and Toro.

If you missed the press release, you can read it here: http://www.marketwire.com/press-release/northcore-announces-acquisition-of-envision-online-media-inc-tsx-nti-1637271.htm

Sincerely,

Todd Jamieson
President
Envision Online Media Inc.

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How Bob lost the sale and didn’t even know it.

Posted on November 9, 2011 by Todd Jamieson

If Bob only knew what his website really looked like!

With the multitude of social opportunities available on the world wide web these days it is sometimes easy to lose sight of your output. From your latest Twitter or LinkedIn review to your most recent Facebook update, many of us are striving to be noticed. After all, according to a new study, you only have a small amount of time to be relevant (80 minutes to be exact); so more is more, right? Not exactly. While you may only have a limited time to be relevant in the social media world, in the search engine world, you can technically be visible forever. In other words, that old company bio you had the intern write back in 2004 could still be floating around in 2011.

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There is no such thing as a home page

Posted on November 2, 2011 by Todd Jamieson

As children we are taught to see beyond first impressions and give everyone a chance. The old “don’t judge a book by its cover” still plays in my ears as I enter a less than pristine restaurant or a new acquaintance’s messy home. Still, in everyday life and especially in business, first impressions mean everything. From the polish of your shoes to the make of your phone, we are constantly being judged by our peers based on outward appearances; and a professional website is no exception. In an online world your website is more than just your storefront, it’s your brand identity.

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World of Turk: How Millions are Helping Billions

Posted on October 26, 2011 by Todd Jamieson

In the 1960’s, the Beatles’ famously sang about getting by “With A Little Help from My Friends”. Today websites like Wikipedia, Word Press, and Amazon are bringing a whole new meaning to the concept of relying on others to help you reach your goals. In the digital age friends are not so much “friends” as they are collaborators, and these collaborators are generally anonymous strangers motivated by either a small sum of money or a desire to contribute to a shared project. From a massive online encyclopedia to secretive government initiatives, people around the world are facilitating a digital phenomenon. Continue reading →

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CRM Expert Brent Leary Talks to EnvisionUp

Posted on October 19, 2011 by Todd Jamieson


We recently had the pleasure of chatting with CRM (customer relationship management) guru Brent Leary, who was kind enough to offer his expertise and insight on CRM and what it means (and can mean) for small to medium sized businesses. Mr. Leary has over 15 years of IT and management consulting experience and has worked on projects for PricewaterhouseCoopers, BellSouth, Compaq, the IMF and the World Bank. Most recently Mr. Leary has written an eBook  “Strategically Social: 5 Keys to Becoming a Social Business” where he offers tips on how companies can leverage social tools and channels to listen to and engage with their customers in a variety of ways. Continue reading →

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Does Your Business Still Believe in Unicorns?

Posted on October 5, 2011 by Todd Jamieson

As the great Albert Einstein often mused “the definition of insanity is doing the same thing over and over again and expecting different results”.  Now I’m not questioning anyone’s lucidity, but sometimes (for whatever reason), people just can’t seem to recognize that change is essential. Like the turbulent lovers who just can’t seem to quit each other, businesses often fail to recognize when their business practices aren’t working. Continue reading →

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Marketing Breathroughs Hosts Its Sweet 16

Posted on October 3, 2011 by Todd Jamieson

On a pleasant evening in late September, local marketing company (and Envision Online partner) Marketing Breakthroughs (MB) brought a little Don Draper to downtown Ottawa.  To celebrate an impressive 16 years in the advertising business, MB hosted a 1960’s themed bash for friends and clients at Club Soma, a trendy health and fitness spa just steps from Parliament. Continue reading →

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Is Your Business Thinking the “Right” Way?

Posted on September 28, 2011 by Todd Jamieson

Most companies traditionally view their bottom line as a statistical or numerical value. They typically measure success based on quantitative data like sales, while qualitative data like documents or words (while useful), are not generally what CEO’s  are looking for. But what if this focus on the analytic was not only insufficient but potentially outdated? Spearheaded by the success of Xerox’s holistic approach to service documentation, a new focus on “right brain thinking” (and what it means for the future of business) is on the horizon. Continue reading →

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Teeing Off for a Good Cause: The Y Ottawa Golf Classic

Posted on September 26, 2011 by Todd Jamieson

Most people spend their hard earned vacation days puttering around the house or strolling through the city, but Envision’s Client Service Manager Chris Ewing spent a day giving back to an organization that has been a part of his life since childhood. The Y Golf Charity Classic is an annual event held at the Royal Ottawa Golf Club in Gatineau, Quebec.  Heralded as the premier golf club in the country, the Royal Ottawa (which is actually located in Hull) features 18 holes of lush greens and a world class design. Continue reading →

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Are You Losing Your Crowd by Being Too Technical?

Posted on September 21, 2011 by Todd Jamieson

In our quest to make everything ‘better’ we sometimes manage to muddle up a perfectly good design or over complicate an easy to grasp concept. While it is somewhat natural to want to “show-off”, it is important to ask yourself if you are catering to your ego, or your audience. With all of the options that the advancement of knowledge and technology brings, for many business professionals it can sometimes be hard to keep accessibility and usability in perspective. Continue reading →

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